I'm a freelance graphic designer, illustrator, writer and the founder of Sand Web Design. Graphic artist at News Corp. Father and husband. Pop culture addict.
It can be quite disconcerting, working on a project that seems designed to make you, as the person overseeing branding and visual design for said project, extremely hungry. That was the dilemma I faced with a client that I've been working with recently.
The client is Chef Roderick Pieper, a name well known throughout the Riverina region of New South Wales. His new project is something different for both him, as an experienced chef and food aficionado, and myself as a designer. It's called 'Reggie P's Road Trips: Texas BBQ', and as the name suggests, it's all about the best 'que' in the world. Chef Rod will be leading small, intimate guided tours across the great state of Texas next year, exploring the cultural hot-spots of American barbecue along the way. My job, so far, has been to build a look around the Reggie P material that is interesting, textured and representative of that que culture, as well as a website (still in development) and social media and custom email accounts.
It's still early days for the project, but since Chef Rod is starting to get the word out about Reggie P's, I thought I'd throw a few samples on here. If you're interested in the Reggie P Texas tour, don't hesitate to hit Chef Rod up for some more details via email@example.com.